Why content matters

Why Content Matters

When it comes to your website or print materials that you use with your business, content matters. There’s no getting away from the fact that potential customers will be put off by poorly written content, whilst poorly optimised content means you’re not going to rank for your keywords. Bill Gates said in 1996 that content was going to be the biggest income generator online, and he was right. But it takes quality content to generate sales and income.

Content Matters

I often come across websites featuring content that has obviously gone through an article spinner – recently on the site of a web design agency, no less! – and it makes me want to weep. That’s not me being dramatic – it’s how strongly I feel about terrible content. Now, I don’t blame the owners of the websites entirely. There are a lot of people out there, on sites like Fivver, for example, who offer content at ridiculously low prices. It’s tempting to go for those kinds of offers, but that old adage, you get what you pay for, is too true!

Not only does article spinning hurt your website content, but it hurts copywriters like me, too. Copywriters who charge value-based prices that, in comparison to the guy from India on Fivver, seem extortionate. The prices I charge are, actually, quite low compared to many other copywriters out there, because I believe that budget shouldn’t stop you from having quality content. Note that I said quality content. Sure, you can go for the guy on Fivver, because it’s cheap, but when you’re serious about your business, you need to get serious about your content, too.

How Does Article Spinning Harm Your Site?

Article spinning is common practice, and there are lots of tools that will do it for you online. However, the trouble with article spinners is that they spit out articles and blog posts that actually don’t make much sense when you take the time to read them. That’s because they’re computer programs that don’t understand the complexities of the English language. Here’s an example of what the first couple of paragraphs of this post look like when you run them through an article spinner.

Article Spinning Example

It doesn’t make a lot of sense, does it? Yet people pay for this kind of rubbish, and post it on their sites because they haven’t got time to write their own content.

Please, I’m begging you, don’t use article spinners and dodgy guys on Fivver offering you a blog post for $5. It hurts your site. Google can spot spun content a mile away, and you’ll find your ranking dropping as a result. Your potential customers will think you’re an idiot or a scam artist, and won’t be back, either.

What’s the Alternative?

Well, obviously, the best alternative is to hire a copywriter. It doesn’t have to break the bank, and many of my clients have found that the increase in sales and revenue as a result of having high quality content on their website has more than paid for the price of hiring a copywriter. My prices are very reasonable, and if you’re looking for regular content, then you can get an even better deal since I offer packages that are discounted. If you want to discuss your options with me, or to find out more about why content matters, please don’t hesitate to get in touch.

Tags: No tags

Leave a Reply